Online Advertising: A Comprehensive Guide

Online advertising is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services, and platforms, known as programmatic advertising.

Online advertising is a powerful tool that can help businesses of all sizes reach their target audiences and achieve their marketing goals. However, it is important to be aware of the challenges of online advertising and to create effective campaigns in order to be successful.