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Home ? Tips & Tricks ? Roblox Opens Real Currency Payments for Developers

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18/11/2024 14:37:48

katharine
katharine
Posts: 1 		Roblox, the gaming platform known for its virtual currency, Robux, is making a significant shift in its monetization strategy. By the end of 2024, developers will be able to earn real currency directly from experiences sold on the platform. Initially limited to desktop users, this change will eventually expand to other devices. The initiative aims to provide developers with a more lucrative and straightforward revenue model while attracting a broader creator base.

A Tiered Revenue Model
The updated system introduces a tiered revenue-sharing structure. Developers will earn between 50% and 70% of the sale price of their experiences, depending on the pricing tier. For example:

A $9.99 experience yields a 50% share.
A $49.99 experience results in a 70% share.
This new system aligns with the platform's efforts to empower developers, encouraging them to create high-quality, paid experiences.

Tools for Pricing Optimization
Roblox is also rolling out a pricing optimization tool in the coming months. This feature will analyze regional economic differences and provide recommendations to developers for setting competitive prices. By running price tests, the tool will help creators maximize their earnings.

Real Money vs. Robux
Currently, developers earn Robux when players spend on their experiences. These earnings can be used within Roblox or exchanged for real money via the Developer Exchange program, provided the developer has accumulated at least 30,000 Robux. The new system simplifies this by enabling direct real-money earnings, bypassing the need for Robux conversion.

Expanding Real-World Commerce
Roblox is not just focusing on digital transactions. It has been testing commerce options, allowing users to purchase real-world products from brands like Walmart and e.l.f. Cosmetics through the platform. Plans to include physical merchandise sales from creators are also underway, highlighting Roblox’s ambition to bridge virtual and real-world economies.

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Home ? Tips & Tricks ? Roblox Opens Real Currency Payments for Developers

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